Director of Digital Communications
A key member of the College Communications team, the Director of Digital Communications is responsible for leading and managing the Davidson online experience, through college websites, social media channels, multimedia content, search engine optimization and online advertising.
The director’s leadership is essential to telling the college’s story to as wide of an audience as possible, raising the profile and brand of the college among external and internal constituents, including: prospective students, alumni, donors, parents, friends and the general public. The position reports to the Chief Communications and Marketing Officer.
Develop and implement an effective and forward-looking digital strategy that integrates with and supports the college’s strategic communication and marketing initiatives.
Maintain a vibrant and effective homepage and high-level pages in the Davidson website, helping shape the message for primary target audiences. Oversee website architecture, updates and interactivity.
Work jointly with Technology & Innovation (formerly ITS) and a vendor partner to enhance and further develop the college’s new website, with a focus on information architecture, strategic content and user experience.
Work with Technology & Innovation and a vendor partner to assess and address accessibility issues and develop infrastructure, including policies and processes, to ensure accessibility standards are met on an ongoing basis.
Ensure the implementation of website standards and policies that support college visual identity and style standards, maintaining the Davidson brand throughout its digital presence.
Supervise a staff of three, including Digital Communications Strategists, and a Social Media Manager.
Work collaboratively across the college to develop, organize, and enhance departmental website content.
Mostly office environment; some evening, weekend or holiday work may be required.
Bachelor's degree and at least five years of relevant experience with digital communications and marketing, preferably in a higher education setting. Previous experience managing a large organization's website built with an open source content management system is essential; experience with Drupal and WordPress is desired.
Candidate must have experience with usability, accessibility, content strategy, wireframing, prototyping, and deploying mobile-friendly, responsive websites.
Candidate must have supervisory experience and demonstrate their ability to effectively manage a team and work collaboratively within an organization.
Review of Applications:
This is a full-time, 12-month position. Candidates are asked to submit a resume and a cover letter with the application to http://employment.davidson.edu.
At Davidson College, we believe the college grows stronger by recruiting and retaining a diverse faculty and staff committed to building an inclusive community. In order to achieve and sustain educational excellence, we seek to hire talented faculty and staff across the intersections of diverse races, ethnicities, religions, sexual orientations, gender identities, ages, socio-economic backgrounds, political perspectives, abilities, cultures, and national origins.