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Associate Director of Family Engagement

Apply now Job no: 494184
Categories: Staff
Department: Alumni and Family Engagement

New employees with a start date on or later than March 1, 2022 must be fully vaccinated when they first report to work at Davidson College. Please see the full new hire vaccination policy here

The Associate Director of Family Engagement is responsible for the overall family engagement strategy, designed to provide a positive engagement experience for all caregivers of current students. This includes building strong collaborations with campus partners, developing an overall family communication strategy including social media, new family welcome events, participation in planning for Orientation and Wildcat Weekend (family weekend) and volunteer recruitment as needed. This position also leads the efforts related to the alumni admission education program held each June.

The associate director should be a strong collaborator, volunteer manager and communicator with a vision for family participation in the life of the college as well as a passion for building engaging programs. This position reports to the Director of Alumni and Family Engagement.

Duties and Responsibilities:

  • Develop a comprehensive strategy that provides the families of current students the resources needed to support the holistic wellbeing of the student.
  • Create, implement and manage a multi-channel communications plan that delivers needed information to the parents and caregivers of current students. Strategies may include e-newsletters, website, direct mail and event invitations.
  • Develop, implement and evaluate social media strategies to target current parents with the goal of enhancing engagement and philanthropy.
  • Collaborate with campus partners (Admissions, Student Life, Communications, etc.) to coordinate campus-wide communication plans for Davidson families.
  • Develop virtual and in-person programming that supports the needs of current families throughout the four-year life cycle of the student experience.
  • Identify segments in the current family constituency and adapt messaging to fit the particular needs of these groups (Examples include parents of first-generation students, scholar athletes, students that identify as people of color and international students)
  • Participate in cross-campus planning for on-campus events that include families, such as Orientation, Wildcat Weekend (family weekend) and Commencement. Represent the needs of families in the planning process
  • Collaborate with Admissions staff to invite and register alums with later high school-aged students as part of planning for Davidson’s admission education program
  • Build relationships with current families and identify parents who are willing to share their experience with other Davidson families.
  • Effectively communicate the important role Davidson families play by supporting the success of their student(s) and, where appropriate, serving as ambassadors for the college.
  • Participate in leadership meetings for the team and advise the director as needed

Education and Certifications:

  • A bachelor's degree or relevant experience or certification.


  • Three or more years of experience is preferred; the ideal candidate will have experience in higher education, alumni and/or constituent relations, volunteer management, public relations, event planning, nonprofit administration and/or related fields
  • Strong organization and interpersonal skills
  • Ability to work independently but also collaboratively in a team environment
  • Goal-oriented mindset and innovative thinking
  • Interpersonal skills and judgment suitable for exercising appropriate discretion and demeanor when dealing with alums, families, friends, and colleagues
  • Ability to exercise good judgment in the handling of confidential information
  • Comfort in a Web-based software environment, proficiency in basic Microsoft programs (such as Excel and Word) and the willingness and ability to learn new software platforms .*
  • Excellent written and oral communication skills
  • Ability to work independently, take initiative, manage multiple projects simultaneously, meet deadlines and adapt to ever-changing priorities
  • Values the importance of equity as an organizational operating principle and is committed to equity, diversity and inclusion
  • Evening and weekend work, as needed

*Training on college software will be provided.

Who should apply?

  • Candidates with strong communication and interpersonal skills
  • Candidates who value the importance of equity as an organizational operating principle and are committed to equity and inclusion.
  • Candidates who genuinely value collaboration and enjoy creative problem solving.
  • Candidates who can successfully and independently manage multiple projects at once

Diversity, Equity, and Inclusion

The leadership team of College Relations (a division of Davidson College) strives to advance the principles of diversity, equity and inclusion. In practice, that means doing our part to hire, grow, retain and reward great employees from diverse cultures, ethnicities, races, religions, sexual orientations, gender identities, ages, national origins, socio-economic backgrounds and abilities. This commitment is really important to our team, and we hope it is important to you as well.


College Relations is committed to salary transparency in the hiring process as a characteristic of an inclusive organization. Our salaries are benchmarked to national liberal arts colleges and regional colleges and universities. The position hiring manager is happy to discuss our salary benchmarks at any stage of the interview process. Davidson College also offers numerous other benefits as an employer, including:

  • Four weeks of vacation in your first year on the job, plus College holidays
  • Health insurance
  • A 403(b) retirement plan to which the college contributes at least 8.5% of your salary
  • Tuition assistance for employees and their dependents, after 7 years of continuous full-time employment.
  • For more information, see


Flexible Work Location

College Relations has a flexible work location program in line with the College’s telecommuting policy. This position is eligible for partial flexibility in work location, during non-event days, as determined with the position’s manager and reviewed regularly through our performance management processes. Candidates should expect to maintain a residence within commuting distance of the Charlotte metro area. An initial campus orientation period (of several weeks to months) worked from the office may be required. This policy is reviewed periodically.


Apply online at Please attach a resume and cover letter to your application.

At Davidson College, we believe the college grows stronger by recruiting and retaining a diverse faculty and staff committed to building an inclusive community. In order to achieve and sustain educational excellence, we seek to hire talented faculty and staff across the intersections of diverse races, ethnicities, religions, sexual orientations, gender identities, ages, socio-economic backgrounds, political perspectives, abilities, cultures, and national origins.


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